Overhead mage of students studying together at a round table

Bachelor of Business (Hons) in Business and Psychology

Overview

This comprehensive Level 8 degree programme develops confident, independent learners and critical thinkers, with excellent leadership qualities. The combined insights from both business & psychology will give graduates the skills and tools to navigate an ever-changing business landscape. Learners will gain detailed knowledge of the specialised competencies required to work in a variety of roles including everything from entrepreneurship, marketing and HR. They will demonstrate a command of the necessary competencies through studies and topics-based seminars.

Provider Locations and Structure

• Years 1 & 2 are based in the student’s chosen ETB college with some modules provided by IADT. Students can choose to study in Ballyfermot College of Further Education or City of Dublin FET College Central Campus, Ballsbridge.

• Years 3 & 4 are based in IADT.

• There will be the option to do either an Erasmus Term, Work Placement, or Industry-linked project in Term 2 of Year 3.

Course Content – For All Years

In first year, you learn the principles of psychology, marketing, finance, digital skills, management, and research methods. Modules include personal effectiveness, and on personality and individual differences.

By second year, you deepen your understanding of marketing, finance and psychology. Modules include social entrepreneurship, organisational behaviour, intercultural studies and AI.

In third year, you are based in IADT. Subjects include consumer behaviour, social media marketing, people in organisations, and online consumer behaviour. You will also have the opportunity to gain industry experience through a work placement.

In your final year, subjects include cyberpsychology, EDI and business ethics. A major project consolidates your skills.

Full list of modules below:

Year 1

Introduction to Marketing
Finance 1
Introduction to Psychology
Digital Skills
Introduction to Management
Personality and Individual Differences
Introduction to Research Methods
Learning to Learn/Personal Effectiveness

Year 2

Introduction to Digital Marketing
Finance 2
Social Psychology
Positive Psychology and Wellbeing
Intercultural Studies
Responsible AI
Organisational Behaviour
Social Entrepreneurship

Year 3

Social Media Marketing
People in Organisations
Groupwork Theory and Practice
Research Methods
Practice of Selling
Online Consumer Behaviour
Work Placement

Year 4

Strategic Management
EDI + Business Ethics
Cyberpsychology
Applied Research Methods
Contemporary Applications of Psychology
Graduate Employability
Major Project

Accreditation, Embedded and Step Back Awards

After successfully completing Years 1 & 2:
NFQ level 6 Higher Certificate in Business in Business + Psychology

After successfully completing Year 3:
NFQ level 7 Bachelor of Business in Business + Psychology

The final level 8 Bachelor of Business in Business + Psychology degree is awarded on successful completion of year 4.

Planned intake (number of places)

35 Places

Entry requirements and eligibility

The minimum entry requirements for this programme are as follows:

Leaving Certificate: Grade O6/H7 or better in five Leaving Certificate subjects (or equivalent). Leaving Certificate must include English and Mathematics ( F2 maths is acceptable to meet the minimum maths entry requirement).

QQI: a minimum of a full level 5 QQI award

Mature Students: (aged 23 on or before 1st January of the course commencement year). Mature applicants do not have to meet the minimum entry requirements listed above and are considered on an individual basis (previous education, work experience, and demonstration of competence to undertake the programme)

Onward pathways

This in-depth and advanced knowledge of business and psychology positions graduates to become business professionals, leaders and change managers, equipped to navigate the roles and requirements of a dynamic and multi-disciplinary field.

Graduates will have the knowledge, skills and competencies for careers in business, management, marketing and human resources in the public and private sector, and across Ireland’s rapidly developing Creative Industries.

Graduates will be well placed to go on to postgraduate study and research both in Ireland and abroad.