BA (Hons) Digital Business
Overview
This Tertiary degree course is for those who want to build skillsets and professional networks across industry and academia as the need for professionals who can bridge the gap between business strategy and digital tools continues to grow.
Tertiary degrees allow you to start your degree in one of our partner Further Education Colleges before completing your degree programme at IADT.
This 4-year Digital Business degree explores how digital technologies are transforming modern business practice. It introduces students to core business principles alongside key digital concepts, showing how organisations use technology to improve operations, engage customers, and create value.
Throughout the programme, students examine the role of digital tools, data, online platforms, and emerging technologies in business environments. The course develops an understanding of how digital business models work and how technology supports decision-making, communication, and innovation across organisations.
Students also gain insight into the wider business environment, including strategy, marketing, operations, and management, with a strong emphasis on their digital application.
Provider Locations and Structure
Year 1
Students are based in Dublin College Dún Laoghaire, 17 Cumberland Street, Dún Laoghaire, Co. Dublin
Years 2, 3, and 4
Students are based at the Institute of Art, Design and Technology (IADT) Dún Laoghaire Co. Dublin
Course Content – For All Years
Year 1 – Dublin College Dún Laoghaire
- Business Administration Skills 5N1610
- Word Processing 5N1358
- Work Experience 5N1356
- Communications 5N0690
- Spreadsheet Methods 5N1977
- Digital Presentations 5N0563
- Payroll Manual and Computerised 5N1546
- Bookkeeping Manual and Computerised 5N1354
Years 2 – 4 – Institute of Art, Design and Technology (IADT)
Year 2
- Digital Skills
- Introduction to Management
- Introduction to Digital Marketing
- Learning for Business
- Data Analysis
- Web Applications
- Entrepreneurship
- Accounting Fundamentals
Year 3
- Enterprise Cloud Systems
- Data + Cyber Law
- Business Requirements Analysis
- Online Content Creation
- Applied Accounting
- Placement
- Erasmus Studies
Year 4
- Financial Strategy
- Big Data in Business
- Graduate Employability
- Strategic Management
- Strategy Marketing
- Digital Business Transformation
- Ethics + Sustainability in The Digital World
- Practice of Selling
Accreditation, Embedded and Step Back Awards
This tertiary degree is a comprehensive four-year programme designed to support student success and progression. If a student leaves the programme before completion, embedded exit awards formally recognise learning achieved.
For this degree, upon successful completion of the relevant year, the embedded awards are:
Awarded after Year 1: QQI Level 5 Certificate in Business Administration (5M2468)
Awarded after year 3: Level 6 Higher Certificate in Digital Business
Awarded after year 4: Level 8 Bachelor of Arts (Hons) in Digital Business.
Planned Intake (Number of Places)
20 Places
Entry Requirements and Eligibility
Prospective students wishing to be accepted onto this programme must meet the following minimum entry criteria:
Leaving Cert Applied.
Hold QQI level 4 award with distinction.
Other qualifications: applicants may also present, A-Levels or other EU qualifications for equivalency. Qualifications from countries other than Ireland or the UK should be accompanied with a comparability statement from the National Academic Recognition Information Centre (NARIC).
Onward Pathways
Graduates of this course will be ready to work confidently with digital tools and technologies in a variety of business settings. You’ll develop strong skills across a range of digital platforms, giving you flexible, transferable abilities that can be used in many different industries. Graduates will be well placed to go on to postgraduate study and research both in Ireland and abroad.
